la tablette

identity design ○ 2023DÉSALPE is a small traditional Swiss festival that marks the return of the cows to the plains after four months of grazing in the Alps, symbolizing a return to home and normality. the act of returning the animals to their owners and their natural environment is called RINDYÀ, a word originating from the local dialect.

at these celebrations, the cows and the animals that accompany them are decorated with flowers, creating a colorful sea of flora. the events include folk music, local commerce and concerts, providing a unique festive and cultural experience.

the graphic identity of the la tablette brand is born from this "act of returning home", regardless of the situation - it can be a completely mundane act, such as someone returning from work, or it can be the result of the end of a relationship that leads to a return to one's first home. however, it is not restricted to literal situations. it is freely interpretable.

welcome home.